WestHouse New York

(+) WestHouse New York
(+) Social Media Copywriting & Visual Curation
(+) (2017–2021)

A woman and a man in white bathrobes kneeling on a bed, appearing to be pillow fighting, in a hotel room with beige headboard and dark wood side panels.

From 2017 to 2021, I led social media copy and curated the visual identity for WestHouse New York, a boutique Midtown hotel and proud member of Small Luxury Hotels of the World.

With its fashion-forward sensibility, weekly live jazz, and a location steps from Central Park and Carnegie Hall, content struck a balance between chic and inviting. I crafted a tone that felt elegant yet contemporary—reflecting the refined tastes of well-traveled guests while staying attuned to the cultural rhythm of the neighborhood.

Visually, I developed a grid aesthetic rooted in warm neutrals and crisp whites, accented by soft pastel tones. The palette gave the feed a clean, luminous quality—subtle, sophisticated, and distinctly New York—mirroring the hotel’s interiors while allowing seasonal moments and guest experiences to shine.

The Result

A polished and cohesive digital presence that elevated the property’s boutique positioning and brought lasting clarity to its brand identity.

A man in a dark suit and wide-brimmed hat looking out a window of a cityscape, holding a coffee cup. The scene is visible from a balcony or room with curtains. The city features tall buildings and a cloudy sky.
A woman with long hair in a bathroom looking at her reflection in the mirror, writing on the wall with red marker. The bathroom has a marble wall, a towel, and bathroom fixtures.
A man with glasses and a beard sitting on a chair by a large window in a high-rise apartment, reading a newspaper with cityscape views, in a black and white photo with a digital overlay of a social media post.
A stylish man and woman with sunglasses and light-colored clothing are holding an orange umbrella in a city setting, with blurred background of city lights and buildings.
A nighttime city street scene with a building featuring an American flag and a person holding an umbrella, overlaid with a social media post about jazz evening events.
A collage of images including a hotel reception desk, a gourmet dish, balloons with a person sitting by a window, cityscape with trees and skyscrapers, a man packing luggage, a pink cocktail, stylish women with handbags, the Empire State Building, a man on a balcony, bowls of food with chips and dips, cherry blossoms, a bridge, a person reading a book with a cocktail, a woman on a bed in a hotel room, a woman sitting on a dresser, a woman walking in front of a building, a plate of dessert and coffee, a woman sitting by a window, and a cocktail with strawberries.