The Plaza

(+) The Plaza
(+) Social Media Copywriting & Voice Development
(+) (2021–Present)

A legendary address with over a century of stories, The Plaza isn’t just a hotel—it’s a cultural landmark. Known as “The Castle on Central Park South,” this Fifth Avenue icon has hosted royalty, dignitaries, and pop culture’s most beloved characters.

Since 2021, I’ve led all social media copywriting for the hotel, shaping a voice that’s indulgent, extravagant, and unmistakably prestigious. Each caption channels The Plaza’s grandeur with wit, elegance, and reverence for its storied legacy.

The Result

A voice as iconic as the property itself—timeless, elevated, and instantly recognizable.

A historic architectural building in Manhattan with ornate design and green rooftop accents.
View of outdoor balcony with garden and decorative balustrade, partially obscured by a curtain inside a suite.
Luxurious hotel bedroom with ornate gold headboard and a person reading a newspaper while lying in bed.
A couple on a picnic blanket with umbrellas in Central Park, New York City, surrounded by greenery and city buildings in the background.
The Plaza hotel facade illuminated at night with glowing lights and grand entrance, decorated with holiday wreaths and red carpeted stairs.