The Knickerbocker Hotel New YorK

(+) The Knickerbocker Hotel
(+) Social Media Copywriting & Content Strategy
(+) (2016–2023)

A Beaux Arts landmark reimagined for modern Manhattan, The Knickerbocker offers refined calm above the chaos of Times Square.

From 2016 to 2023, I led all social media copy, crafting a voice that balanced luxury with wit: elevated, charming, and never too serious.

Headlines were bold, captions playful, and wordplay intentional (think: your dish is our command): a tone as timeless as the martini the hotel claims to have invented. I also shaped the aesthetic for both the hotel and its rooftop bar, St. Cloud, blending rich neutrals with moody greys and golden hour views to reflect the property's elegance and sky-high perspective.

The Result

A brand presence that felt as iconic and effortless as the hotel itself, standing out in the city that never stops scrolling.

Three elegant coupe glasses filled with a clear cocktail garnished with orange peels, on a metal tray held by a person with a pink nail.
A woman in a floral robe standing on a bed, holding a drink and smiling, with a man in pajamas sitting on the bed and eating a snack, in a cozy hotel room.
A hotel room with a neatly made bed, two wall-mounted lamps, a window, and modern decor with warm neutral colors.
Man on rooftop terrace in New York City holding a drink with city skyscrapers in the background.
Collage of images featuring New York City architecture, a bartender preparing drinks, cocktails on a bar, and city views including the Chrysler Building.