Park Central Hotel New York

(+) Park Central Hotel New York
(+) Social Media Copywriting & Visual Curation
(+) (2017–2021)

A man and a woman are smiling and talking while holding bikes in front of a flower shop. The woman has a basket on her bike with a checkered cloth, and the shop is filled with colorful flowers and plants.

From 2017 to 2021, I led social media copy and visual direction for Park Central Hotel New York, a classic Midtown address just steps from Rockefeller Center and Times Square.

Park Central speaks to the excitement of a first-time New York stay. I developed a voice that was warm, playful, and unmistakably NYC—celebrating the charm of yellow cabs, skyline views, and a stroll through Central Park. Grounded in warm hospitality, the tone struck a balance between Midtown’s energy and in-room ease, welcoming guests to experience the best of the Big Apple right outside the lobby doors.

Visually, I curated a bold and accessible palette of yellows, golds, and rich primary hues, reflecting the vibrancy of the city itself. The feed balanced timeless architectural details with moments of the guest experience—inviting, energetic, and ready for anything, just like the guests who check in.

The Result

A scroll-worthy feed that captured the spirit of New York for travelers near and far—translating the buzz of Midtown Manhattan into warm, accessible, and guest-focused storytelling.

A bartender preparing a cocktail at a bar, with various drinks including a beer and a green drink on the counter.
A man and woman at a jazz event at a lounge, holding a menu, with the man waving. The scene is indoors with warm lighting, and a sign reading 'The Park Lounge' is visible in the background.
A hand holding a small yellow toy taxi with 'New York City' written on it, in front of a city street with historical buildings and lit marquee lights at night.
A man sitting by a large window in a city office, working on a laptop, with a view of tall buildings outside.
A collage of city life scenes including people, transportation, and landmarks in an urban setting.