Momondo - NYC City Guide

(+) Momondo
(+) City Guide Copywriting & Content Strategy
(+) New York City Edition

Multiple levels of curved, white balconies in an art museum with a few visitors walking along the corridors and some people gathering in a line on the ground floor.
Interior of Copper & Oak bar in Southeast Manhattan with shelves of whiskey bottles illuminated with amber backlights and patrons seated at the bar.

When momondo launched a series of standalone city guide apps, I was brought on as content manager and lead copywriter for the New York City edition.

Curated for curious travelers, the app mapped out mood-based itineraries (romantic, cultural, fancy, social) offering a more personal, off-the-beaten-path way to explore the city.

From hidden wine bars to storied diners, each spot helped visitors roam with the stride of a local. The role later expanded to include content consulting for momondo’s global blog and article library, from editorial strategy to story development and destination writing.

The Result

A more thoughtful, authentic editorial presence that helped position momondo as a trusted guide for modern, curious travelers.

Empty restaurant table with glasses, plates, silverware, and a candle, set near large windows with blurred, cloudy exterior.
Screenshot of a mobile app interface with a welcome message to New York, featuring a silhouette of the Statue of Liberty and a colorful mood selection wheel.
A marble table with a white vase holding light pink flowers, and a dark cocktail with foam and marshmallows in a glass.
Colorful graffiti murals on a brick building in Brooklyn, New York, featuring various characters and vibrant street art designs.