Marine & Lawn Hotels & Resorts

(+) Marine & Lawn Hotels & Resorts
(+) Social Media Copywriting & Strategy
(+) (2021–Present)

A man dressed in a white sweater and gray pants is standing on a green golf course, holding a golf club and looking towards the hole, with a scenic background of bushes, a body of water, and cloudy sky.

Launched in 2021, Marine & Lawn is a collection of storied hotels set along the iconic golf courses and dramatic coastlines of Scotland and Northern Ireland. Since launch, I’ve led social media copywriting—shaping a voice that’s refined yet imaginative, rooted in tradition but curious at heart.

With a sleek, minimal style designed to resonate with a discerning, golf-savvy audience, captions strike a balance between reverence and whimsy—honoring sport, setting, and story.

The Result

A consistent, elevated brand voice that unites the collection while celebrating the unique heritage and character of each destination.

Aerial view of Marine North Berwick, showing a coastal town with houses, green lawns, a beach, and the open sea in the background.
Close-up of a person preparing to putt on a green with a large, historic-style house with turrets in the background at sunset.
An outdoor scene with a golf target and a building in the background. The target has a bullseye and is aiming towards it. The photo is taken on a sunny day with a partly cloudy sky.
A person playing golf on a green course in Northern Ireland, mid-swing, with houses and scenic landscape in the background.
Paintings on a wall depicting a man, a building, and another man, located above a fireplace with a floral arrangement in front. The setting appears to be a furnished interior space.