InterContinental 
Times Square
New York

(+) InterContinental New York Times Square
(+) InterContinental New York Barclay (2019)
(+) Social Media Copywriting
(+) (2017-2020)

A man in a white shirt and gray pants standing in a high-rise room with large glass windows, overlooking a cityscape with tall buildings and busy streets.

From 2017 to 2020, I led social media copy for InterContinental New York Times Square, bringing sharp, refined storytelling to one of Manhattan’s tallest luxury hotels. With Times Square’s bright lights and Broadway's marquees just outside, content followed a golden theme—reflecting everything from the property’s ornate room decor and signature honey-infused cocktails, to skyline views bathed in golden hour light and the hotel’s logo.The resulting tone was modern and polished, globally accessible yet unmistakably New York.

In 2019, I extended support to its crosstown sister hotel, InterContinental New York Barclay. Here, the focus shifted to historic elegance and Park Avenue style. While maintaining brand consistency, I evolved its copy to reflect timeless sophistication and quiet luxury, layering in nods to New York’s Gilded Age and the property’s rich heritage.

The Result

Two distinct narratives under one global brand—each shaped by tone, strategy, and a deep understanding of place.

A man in a suit reading a newspaper outside a venue decorated with lit marquee lights in New York City.
Photo of three glass bottles with different syrups, labeled "Agave Syrup," "Rooftop Honey Syrup," and "Demerara Syrup," placed on a table at a cocktail bar.
A copper bowl with slices of lemon and edible flowers floating in a drink, surrounded by copper shot glasses filled with colorful berries and lime slices.
A woman sitting in an office chair at a corner desk with a city view through the window. She is wearing a sweater, shorts, and knee-high socks, with her legs resting on the desk. The scene is inside a modern high-rise building, and the office has a warm, professional atmosphere.
A modern building with large glass windows reflecting the cityscape, including tall buildings and the sky.
A luxurious living room with a large window, beige curtains, a sofa with gold and navy pillows, a marble coffee table, and side lamps, bathed in natural light.