Hamilton Princess, Bermuda

(+) Hamilton Princess, Bermuda
(+) Social Media Copywriting & Voice Development
(+) (2019–Present)

A woman in a pink dress holding a floral suitcase standing next to a pink telephone booth at a waterfront with boats and a clear blue sky.

Affectionately known as The Pink Palace, Hamilton Princess is a historic Bermuda icon that blends Fairmont prestige with island charm.

Since 2019, I’ve led all social media copywriting for the resort, crafting a voice that’s light, playful, and unmistakably Bermuda.

Captions channel the easy rhythm of island life—pastel-hued references, cultural nods, and the occasional well-placed emoji—while maintaining the elevated tone expected of a luxury brand.

The Result

A polished, personality-rich digital presence that captures the resort’s sunny spirit and timeless appeal.

Two people stand on a sandy beach between palm trees, with the ocean and a small landmass in the background, enjoying a sunny day.
A woman standing in a pink phone booth by the water, wearing sunglasses, a floral dress, and holding an ice cream cone while waving. She is smiling at the camera, with boats and a marina in the background.
Colorful pastel houses along a waterfront with boats, a woman in a white dress and hat walking on a pier, under a partly cloudy sky.
Two colorful tropical cocktails with cherries and garnishes being held up on a beach with a hammock, ocean, sand, and a clear sky in the background.
Pink resort hotel with tropical landscaping including palm trees and flowering bushes, featuring a glass entrance and multiple floors with balconies.
Man wearing a white bathrobe standing on a balcony, holding a cup, with a hotel or apartment building and palm trees in the background.
Colorful houses on a hillside overlooking a marina with boats, in Bermuda.