Fairmont El San Juan Hotel

(+) Fairmont El San Juan Hotel
(+) Social Media Copywriting & Content Curation
(+) (2020–2021)

Two palm trees casting shadows on a tropical beach with clear turquoise water.

In 2020 and 2021, I led Fairmont El San Juan’s social media copywriting and content curation across Instagram and Facebook, reawakening the iconic hotel’s digital presence during the pandemic with content that felt elevated, sun-soaked, and proudly local.

I began each post with a Spanish word or phrase followed by a quick translation and playful caption. It became a signature format, infusing Puerto Rican spirit into every post while maintaining the refined tone of Fairmont. The result was content that felt vibrant and personal, celebrating the hotel’s storied past and beachfront beauty with a touch of sophisticated sass.

Visually, I curated a palette of lush greens, ocean blues, and warm sand tones with bold pops of color—reflecting both the vibrant culture of Puerto Rico and the mid-century flair of this landmark resort.

The Result

A revived brand voice and elevated feed that felt unmistakably Fairmont, unmistakably local—and completely unforgettable.

A swimming pool surrounded by palm trees with cabanas and lounge chairs, under a clear sky, at a tropical resort.
A couple dressed in white standing on a castle wall near the water, taking photos of each other with the ocean and blue sky in the background.
Photo of historic stone structure with a domed lookout point, overlooking the sea, with several green parrots flying in the sky near the structure.
A view of a beachfront hotel pool area with lounge chairs, surrounded by greenery, with high-rise buildings and ocean in the background.
Collage of photos mostly featuring a beach resort, pool, and tropical scenery, including a woman relaxing in various settings, a wedding, an indoor ballroom, and a person holding a miniature building model.