Angsana Hotels

(+) Angsana Hotels
(+) Social Copywriting, Visual Curation & Brand Voice Development
(+) (2021-2024)

Woman swimming in an infinity pool overlooking a sunset over the ocean with a wooden pier extending into the water.

Part of Banyan Group, Angsana’s properties span some of the world’s most vibrant destinations,from Vietnamese beaches to Greek coastlines and Thai jungles.

In 2021, I was brought on to redefine the brand’s content pillars and tone of voice across social platforms.

Inspired by the brand’s ethos of sensing the moment, I crafted a whimsical, culturally curious voice, breezy yet refined, with a signature rhythm shaped by playful punctuation and thoughtful flow.

Visually, I curated a warm/cool palette to mirror Angsana’s spirited duality, while leveraging user-generated content to build authenticity and reach.

The Result

A cohesive, sense-driven digital presence rooted in spontaneity, sustainability, and meaningful exploration.

A scenic coastal view of Corfu with cliffs, clear blue water, and a small boat nearby, viewed from a hiking trail where two people are taking a photo.
Underwater view of coral reef with colorful fish, above the ocean surface with a tropical island and blue sky in the background.
A man and woman standing close together outdoors at dusk, surrounded by greenery and trees, with the woman wearing a white ruffled dress and red earrings, and the man in patterned attire. They are in a garden setting with a yellow wall and decorative stone planters.
A person standing on a sandy beach under palm trees looking at the ocean with clear blue sky.
A woman sitting on a beach at sunset next to a traditional Vietnamese round fishing boat, with mountains in the background.
A woman sitting at a table on a wooden deck overlooking a pool and the ocean, with mountains in the background and white curtains around the area.
A woman relaxing on a wooden poolside deck chair by a pool with a scenic view of green mountains and the sea in Corfu, Greece.
Collage of vacation and leisure scenes, including couples and friends at the beach and pool, people kayaking, relaxing indoors and outdoors, and cityscapes, all suggesting a tropical or resort destination.